Want to monetize social media skills remotely? With billions actively using platforms like Facebook, Instagram and TikTok daily, no shortage of businesses needs management assistance developing organic branded presences, paid digital advertising and analytics reporting. This comprehensive guide covers turning social media expertise into profits.
Understand Services Clients Are Looking For
While specific deliverables vary across industries and budgets, core social media focused offerings span:
Organic Account Management
- Content Creation: Visual/video production, copywriting, editing.
- Audience Engagement: Responding to comments/messages, fostering community participation.
- Performance Tracking: Monitoring impressions, growth metrics, engagement rates.
Paid Social Campaigns
- Advertising: Campaign setup/optimization across objectives like clicks, lead gen or brand awareness.
- Budget Management: Managing daily costs amidst shifting bid pricing and recommending balances between platforms.
Analytics & Reporting
- Data Analysis: Reviewing core metrics like follower demographics and content performance to prescribe strategy adjustments.
- Executive Reporting: Summarizing insights, presenting growth opportunities and highlighting benchmark comparisons.
Common monthly retainer contracts blend organic management with allocated media spend budgets executed through advertising.
Choose Social Platforms to Specialize In
While juggling 5+ networks certainly impress prospects, realistically focus your personal brand around 2-3 core channels developed deeply allowing better client results:
Facebook & Instagram
With billions using actively, mastery here proves foundational even as newer platforms grab attention. Core organic and paid skills remain vital in 2024.
YouTube
Video dominates feeding other networks. Managing both channel strategy and paid customer acquisition campaigns rewards commitment to honing best practices.
TikTok
The explosive newcomer warrants dedicated specialization given its uniquely formatted vertical video content and rapidly evolving viral algorithm favoring first mover innovation.
Niche yet influential audience still appealing for thought leadership reach. Organic community development and brand security crisis management excel here.
The social media choice for professional services lead generation via Groups, ads and publisher content remains crucial for B2B brands specifically.
Breadth can follow depth later. Start with two adjacent networks first like Instagram and Facebook before tackling emerging channels.
Build a Client-Facing Social Media Portfolio
The best social media managers showcase expertise through previous client deliverables and tangible results. Bring your skills to life by including:
Case Studies
Feature 3-5 brand accounts where you drove impressive achievement over your period of responsibility whether via content that saw high engagement, ad ROI or measurable business impact like sales influenced.
Sample Creative Content
Embed polished posts across image, video and stories showcasing the quality of organic branded content produced first-hand driving reactions.
Advertising Win Examples
Highlight campaign topic, target audience, objectives, creative approach, optimal ad sets and metrics lift achieved through paid efforts optimized directly by you.
Reviews
Sprinkle in testimonials from past clients, colleagues or team members praising work you’ve spearheaded. Pull out specific quantified accomplishments or hands-on management strengths noticed.
An online location prospective clients can review work samples 24/7 adds critical third-party social proof during their vendor evaluation process.
Craft an Optimized Social Media Focused Resume
Beyond visual portfolio displays, ensure your resume also conveys specialized social media accomplishments:
Tailor Keyword Profile
Features terms like audience engagement, content strategy, campaign management, community management and analytics tracking to reinforce applicable expertise.
Quantify Past Impact
Cite metrics like percentage follower growth, peak impressions and engagement rates achieved, ad ROAS delivered, or spend managed underscoring aptitude advancing client goals.
Highlight Platforms Mastered
Namedrop specific social advertising and management platforms used like Sprout Social, Hootsuite, Sprinklr, Facebook Business Manager etc. List top channels frequently posted.
Showcase Specific Expertise
For extra differentiation, highlight specialty areas like influencer program management, organic to paid traffic strategy, multi-lingual social support, non-profit community development etc. Whatever niche skills you possess, feature them.
Set yourself apart from general marketing applicants by emphasizing specialized social media qualifications tailored to align with open role requirements.
Prepare for Remote Social Media Interview Assessments
Increasingly common during remote hiring processes, social media focused assessments evaluate hard skills:
Campaign Strategy Exercises
Outline proposed organic content calendars, advertising funnel frameworks and reporting dashboards in response to client brand prompts provided to diagnose savvy translating goals into execution plans.
Advertising Tests
Gauge paid social expertise structuring campaign groups/ads sets, managing budgets and interpreting reporting analytics through timed simulated environment cases assessing approach you take based on data available.
Organic Content Challenges
Showcase creative content production skills via short video clips, example posts for a prompt or idea generation for mock client brand needs provided evaluating messaging and visual direction proposed based on target users.
Practice mock timed assessments online to showcase both strategic thinking and functional platform skills tackling role-specific tests.
Grow Ongoing Social Media Management Income
Over time with consistent client results and reviews, trusted partnerships form allowing expertise expansion into diverse income streams:
Raise Rates Gradually
Charge more per month for management packages and ad spend commissions as demand for proven managers outweighs supply of talent with years' experience navigating platforms through numerous algorithm changes.
Expand Headcount
Hire junior social specialists or offshore assistants to handle added workload as higher revenue clients get secured allowing leaders to focus on high-level strategy guiding multiple accounts.
Diversify Offerings
Add services like online reputation management, personalized ad creative, podcast promotion packages, or augmented analytics dashboards with premium fees generating more income per contract. Upsell existing clients first.
Productize Knowledge
Bundle educational content, templates, courses or software tools codifying social media process knowledge into sellable info products detached from time increasing passive revenue controlled.
Patience progressing through initial client frustrations to earn eventual advocacy compounds allowing social platform mastery to flourish into wealth over the long-term.