In today’s digital era, an impactful social media presence is an indispensable asset for all brands and public figures. However, effectively managing multiple large platforms at scale requires specialized expertise. This presents a major money making opportunity for social media enthusiasts.
By strategically developing your skill set, personal brand and client outreach, you can build a highly thriving remote business as a social media manager without needing extensive formal qualifications.
Research The Most In-Demand Platform Expertise
Study client demand across platforms like Facebook, Instagram, LinkedIn, YouTube and TikTok to determine where you should focus specializing based on your own interests and strengths. For example, highlight video editing expertise if pursuing YouTube management services.
Pursue Relevant Training And Certification
Invest time upfront to complete social media-focused training programs like those offered by the Digital Marketing Institute, Social Media Marketing University or Social Media Examiner. Add prestigious certifications to your brand profile and service pages to justify higher billing rates.
Offer Custom Content Production
Commit to creating authentic custom images, videos, animations and other content for each client across their managed platforms. Simply recycling posts looks lazy and erodes engagement over time. Show off creative direction skills.
Structure And Test Platform Management Systems
Detail technical onboarding processes around secure access, optimal posting schedules based on insights data, collaborative calendars and response protocols for comments and messages. Refine your systems with initial test clients before pursuing major contracts.
Employ Both Automated And Personalized Messaging
Use social media management automation tools like Buffer, Hootsuite and Sprout Social for efficient scheduled posting but also set regular windows for manual interaction with followers through comments and chat. Find the right engagement balance.
Skilled social media managers can easily charge over $1,000 per month per client. By specializing around the most popular and rapidly emerging platforms, you can build a thriving personal brand and remote management business in one.